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What Exactly Is the Hospitality Industry? | Crown Institute of Studies

what-exactly-is-the-hospitality-industry

The term ‘hospitality industry’ can often cause confusion, simply because it’s such a broad term. Under that all-encompassing phrase is a broad network of sectors. The hotel receptionist greeting you as you enter the hotel is an integral part of the hospitality industry, just as the people working in a restaurant create magic behind the scenes. Even your flight attendant on the plane is a member of the hospitality industry!

Aside from pinpointing the graduates from hospitality courses, here is a look into what people really mean when they say ‘I studied for the hospitality industry.’

What is the hospitality industry?

We’ve touched on a few of the different sub-industries included in the term, now know what it refers to. When you say ‘hospitality industry,’ this refers to businesses that serve guests. A host welcomes guests into a place where they will be provided different services such as entertainment, food, health services, safe stay, and many more. Simply put, customer satisfaction is king in these places.

I studied to work in a restaurant, am I in the hospitality industry?

The hospitality industry refers to any place that serves people, and this includes bars, restaurants, and cafes! A restaurant, whether or not it is part of a hotel, falls under the hospitality industry. Any business that is engaged in customer satisfaction and providing services not limited to food is under the hospitality industry. For example, working on cruise ships will fall under the hospitality industry banner. Any place that serves people and seeks to satisfy them during their 

stay is qualified.

What can I expect from people working in this industry?

If you’re referring to the level of services that they offer, then you can expect only the best. The hospitality industry’s lifeblood is customer satisfaction. The reason why customers go to places under the hospitality industry banner is that they’re looking for a way to escape the stress of everyday life. Therefore, only the best service should be expected from industries under this banner, or they risk bad customer reviews!

What is required other than service?

Personality is a major part of the hospitality industry, and businesses will add personal flair wherever they can. Most of these gimmicks are seen at hotels and restaurants. Hotels are much simpler hospitality providers; they may deck their reception and lobby in colours related to the season. Restaurants are more complex; they can choose between simple decorations or having their staff dress for the season. You may see pirates during Halloween or Santa’s elves during Christmas in some restaurants!

How do businesses in the hospitality industry thrive?

As long as the customer is happy and satisfied, businesses in the hospitality industry are, too! People working in hospitality make money by getting customers—and even a few of their friends—to come back to their establishment. The tragedy is: if they fail to placate these customers, bad word of mouth can spell the end for a business quickly.

Interested in working in a role under the hospitality industry banner?  Crown Institute of Studies has produced excellent hospitality course graduates, with many now working as leaders in their places of work! For more information on how you can enrol, contact us today!

 

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Success Tips for New Hospitality Students | Crown Institute

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You’ve decided to start your career with an academic journey in hospitality – that’s great! Taking up hospitality courses helps you learn valuable industry skills and insights, and gives you a competitive edge out in the field. However, the journey of a hospitality student isn’t quite the same as everyone else’s, so a little bit of expert advice can keep you a few of steps ahead of the game!

Here are some of the best success tips for new hospitality students that will help you make the most of your amazing course:

1. Know, and channel, your motivations

We’ve said it before and we’ll say it again: hospitality isn’t for everyone. This is just like how medicine, law, or computer science isn’t for everyone, either. Every single person has a different drive and a different passion, but in hospitality, you’ll definitely need both!

First, you have to know why you’re doing a hospo course in the first place, and if you’re ready for what it entails. This includes doing the proper research as well as mentally preparing yourself for the challenges ahead. You’ll then need to channel that passion into everyday eagerness and enthusiasm to learn and to do great things – not just for yourself, but also for your team and future organisation.

2. Don’t be afraid to learn new things

There’s no shortage of things to learn in the hospitality industry. Whether you want to be a hotel manager, restaurant owner, bartender, or brand rep, there are plenty of aspects in every sector that you will want to try your hand at; versatility and flexibility are necessary out in the real world. Keeping up to date with new trends and developments in the industry will also keep you on top of your game.

3. Stay organised

Working, and even studying, in hospitality can feel a bit frantic sometimes. That’s just the nature and reality of the industry. However, you can maintain a certain level of control as long as you’re well-organised. Ensure that you give yourself enough time and resources to undertake assignments and finish projects, just as you would if you were working in the field, dealing with requests/complaints, delegating tasks, and more. An organised team starts with organised members, so make sure you have a system in place to help you stay on top of things.

4. Go the extra mile

Hard work never goes unnoticed, especially when you do it with a smile. Going the extra mile should be the norm, as your future customers and clients will be receptive to your generous actions. Going the extra mile on your project today can mean going the extra mile to sort out a customer request, even when you’re not asked to. This wins customer loyalty and builds strong relationships which, in turn, generates increased business.

5. Get a quality education

In hospitality, there’s no shortcut to success. However, with the right training and qualifications, you can easily thrive and make the most of this rewarding industry and career path. Getting a quality education will give you the skills and training that you need to succeed, not just as a student, but also as an industry leader!

Crown: Auckland’s Hub for Successful Hospitality Graduates

Here at Crown Institute of Studies, our hospitality courses prepare future industry leaders for success, helping our students from the very start of their academic journey all the way to landing that dream job.

Check out our hospitality courses online or call 0800 632 759 to enrol with Crown today!